Here's Why Chevy And GMC Are Two Very Different Truck Companies - CarBuzz

The Sierra will soon receive an optional carbon fiber bed, which Pierce said is "repairable and different from the stuff you'd see on a sports car. It uses isotropically chopped carbon fiber, so if you need to replace a part of it, the cost is not as prohibitive."

Pierce also told us GMC buyers are looking for "a lot of power. We offer the same engines that Chevy does but we tend to focus on the 6.2-liter engine." When we drove the off-road-oriented Silverado Trail Boss, we noted it was only available with the smaller 5.3-liter V8. By contrast, the off-road-focused Sierra AT4 is offered with an upgraded version of the 6.2-liter engine and "70-80% of them are sold with the 6.2," according to Pierce.

After talking to both truck brands, it is clear that Chevy and GMC each play different roles in GM's product portfolio. If you wanted to be cynical, you could call these two trucks nearly identical but their respective customers are extremely diverse and justify the existence of two separate brands.

Let's block ads! (Why?)