DOHA: As part of its Like A Pro campaign, GMC was proud to offer crucial support to the Al Adaid Desert Challenge (AADC), billed as the most challenging cycling event in Qatar.
GMC, the leading truck and SUV manufacturer, in association with its Qatar partner Mannai Automotive Group, was for the second year the official automotive sponsor for AADC.
The event was a perfect opportunity to promote GMC’s ‘Like A Pro’ campaign which is evolving out of its ‘We Are Professional Grade’ positioning in the Middle East. The campaign celebrates GMC vehicles and customers who passionately live life to a higher standard.
GMC Sierra vehicles were provided for the logistics during AADC and provided GMC weekend drives to three lucky draw winners.
“We are delighted GMC was again sponsoring and aligned with this tough event. It underlined our ‘Like A Pro’ campaign perfectly; doing the ordinary in the most extraordinary way — which these competitors excel at,” said Mahmoud Skhiri, Mannai Automotive’s General Sales Manager.
He added: “Our customers, just like the competitors in the Al Adaid Desert Challenge, have exceptional standards and are dedicated people whose passions drive them on. At Mannai, just as in the GMC campaign ‘We Are Professional Grade’, we strive to get everything right first time, every time”.
The AADC is the most challenging cycling event on Qatar’s off-road cycling calendar and for the second time it was featured in the International Cycling Union calendar.
Marked as UCI C3 Cross Country point to point race, it covered 40km of desert track from Sealine to Khor Al Adaid.
Now in its second year, the AADC saw an additional marathon race, with more than 100 runners taking part in the 26km event. The event saw last year’s men’s winner Eric Dekker, from the Netherlands, retain his title, ahead of New Zealand’s Roman Van Udden and France’s Frederic Gombert. The women’s event was won by Finland’s Pia Sundstedt from France’s Sophie Giovane.
The top riders were asked what kind of advice could they give to people who aspire to be a Pro; winner Erik Dekker said it was important to strike a balance between work and sports and to excel at a discipline
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