A relatively strong fourth quarter helped reduce GMC's yearly sales losses to a mere 0.8 percent decline
The current consumer market has a taste for larger vehicles like trucks and SUVs. While that’s bad news for many of the General Motors brands, it’s definitely ideal for GMC.
Indeed, GMC sales grew 3.5 percent during the fourth quarter of 2018.
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During the last quarter of the year, GMC sold a total of 160,525 vehicles in the U.S. During the fourth quarter of 2017, it only managed to sell 155,053 vehicles.
By the end of the year, GMC was the GM brand affected least by any sales declines. In fact, sales for the brand were only down 0.8 percent, with a total of 556,449 vehicles sold.
The GMC model with the most impressive sales during the year’s final quarter was undeniably the Terrain. In fact, Terrain sales were up by 65 percent last quarter.
The Terrain also had the most impressive sales showing of any GMC model during 2018 as a whole. GMC ended 2018 with 114,314 Terrain vehicles sold, a 33.8 percent sales increase.
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The newly redesigned GMC Sierra also managed to gain some sales during the fourth quarter. Sierra sales were up by 6.1 percent.
The Sierra remains GMC’s best-selling model. By the end of 2018, GMC successfully sold 219,554 Sierra pickup trucks.
GMC’s other truck, the Canyon, didn’t fare so well during the fourth quarter. Sales for the Canyon were down 7 percent.
Still, the Canyon’s sales were up for the year as a whole. GMC Canyon sales grew 4.3 percent to 33,492 units.
Of GMC’s mainline models, the Acadia lost the most sales during 2018. GMC sold a total of 88,621 Acadia models last year, down from the 111,276 Acadias it sold the previous year.
Yukon sales were also down last year. Fortunately, the sales decline was much smaller, going from 84,242 units sold in 2017 to 80,784 units sold in 2018.
Finally, GMC’s commercial model, the Savana, is losing quite a bit of ground. The Savana’s fourth quarter sales were down by 47.3 percent, while the model’s sales fell 33.7 percent during the year as a whole.
To examine how each of GMC’s vehicles performed during the 2018 sales year, take a glance at the sales chart below:
GMC Fourth Quarter 2018 Sales
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