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GMC Sierra Sales Jumped 29 Percent In Q3 2019 - GM Authority

GMC Sierra sales increased in the United States and Mexico, and decreased in Canada during the third quarter of 2019.

GMC Sierra Sales - Q3 2019 - United States

In the United States, GMC Sierra deliveries totaled 66,198 units in Q3 2019, an increase of about 29 percent compared to 51,368 units sold in Q3 2018.

In the first nine months of the year, Sierra sales increased about 7 percent to 163,601 units.

MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018 YTD 2019 / YTD 2018 YTD 2019 YTD 2018
SIERRA +28.87% 66,198 51,368 +7.46% 163,601 152,242

GMC Sierra Sales Breakdown - Q3 2019

Model Q3 2019 / Q3 2018 Q3 2019 Q3 2018 YTD 2019 / YTD 2018 YTD 2019 YTD 2018
Total +28.9% 66,198 51,368 +7.5% 163,601 152,242
Sierra LD +38.2% 47,743 34,551 +12.5% 121,958 108,403
Sierra HD +9.2% 18,455 16,817 -5% 41,643 43,839

GMC Sierra Sales - Q3 2019 - Canada

In Canada, GMC Sierra deliveries totaled 14,774 units in Q3 2019, a decrease of about 3 percent compared to 15,185 units sold in Q3 2018.

In the first nine months of the year, Sierra sales decreased about 7 percent to 41,976 units.

MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018 YTD 2019 / YTD 2018 YTD 2019 YTD 2018
SIERRA -2.71% 14,774 15,185 -6.62% 41,976 44,950

GMC Sierra Sales - Q3 2019 - Mexico

In Mexico, GMC Sierra deliveries totaled 551 units in Q3 2019, an increase of about 41 percent compared to 390 units sold in Q3 2018.

In the first nine months of the year, Sierra sales increased about 44 percent to 1,474 units.

MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018 YTD 2019 / YTD 2018 YTD 2019 YTD 2018
SIERRA +41.28% 551 390 +44.23% 1,474 1,022

Competitive Sales Comparison

Third quarter 2019 GMC Sierra sales keep the full-size pickup truck in fourth place in its competitive set by overall sales volume. The Sierra trailed the Ford F-Series (see Ford F-series sales) in first place (by a wide margin of over 145,000 units), the Ram Pickup (see Ram Pickup sales) in second place, and its own corporate cousin – the Chevrolet Silverado (see Chevy Silverado sales) – in third place. The Sierra continued to outsell all other segment contenders, including the Toyota Tundra and Nissan Titan.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q3 2019 - USA

MODEL Q3 19 / Q3 18 Q3 19 Q3 18 Q3 19 SHARE Q3 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
FORD F-SERIES -6.01% 214,176 227,880 34% 38% -2.42% 662,574 679,018
RAM RAM PICKUP +13.79% 161,635 142,044 25% 24% +22.77% 461,115 375,583
CHEVROLET SILVERADO +16.62% 155,482 133,329 24% 22% -2.86% 412,259 424,403
GMC SIERRA +28.87% 66,198 51,368 10% 9% +7.46% 163,601 152,242
TOYOTA TUNDRA -1.33% 31,565 31,990 5% 5% -1.96% 86,062 87,782
NISSAN TITAN -49.22% 7,386 14,545 1% 2% -32.84% 25,412 37,839
TOTAL +5.87% 636,442 601,156 +3.08% 1,811,023 1,756,867

However, the Sierra’s 29 percent jump in sales volume allowed it to outperform the segment and all other contenders. Big Red’s pickup saw segment share rise ever so slightly during the quarter, increasing from 9 to 10 percent, compared to the segment-leading 34 percent commanded by the F-Series, 25 percent by the Ram Pickup, and 24 percent by the Silverado. The Toyota Tundra and Nissan Titan held 5 and 1 percent segment shares, respectively.

The full-size pickup truck segment expanded an average of 5.9 percent to 636,442 units in Q3 2019.

We are providing Honda Ridgeline sales below for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q3 2019 - USA

MODEL Q3 19 / Q3 18 Q3 19 Q3 18 YTD 19 / YTD 18 YTD 19 YTD 18
RIDGELINE +7.19% 8,378 7,816 +3.64% 23,633 22,804

The GM Authority Take

GMC Sierra sales rebounded during the third quarter of 2019, delivering a rather stellar performance. We attribute the jump to significantly improved availability of the Sierra 1500 (light duty) and an increased interest in the all-new Sierra HD models, which only began to trickle into dealer lots by the end of the quarter.

We should also note that GMC offered some appealing Sierra incentives during the third quarter. In fact, GMC Sierra discounts in Q3 2019 included 20 percent off in September as well as 13 percent off the outgoing (last-generation) HD models in August 2019.

We expect the GMC Sierra to hit its stride from a sales volume standpoint in the first quarter of 2020, as a result of full availability of half-ton models and improved availability of the new Heavy Duty models. We initially expected this to be the case for the fourth quarter of 2019, but the UAW strike – which lasted over a month – will have a negative impact on Sierra sales volumes during the Q4 2019 timeframe.

GM Q3 2019 sales numbers:
  • GM Q3 2019 sales U.S.A.
  • GM Canada sales Q3 2019
    • Chevrolet Canada sales Q3 2019
    • Cadillac Canada sales Q3 2019
    • Buick Canada sales Q3 2019
    • GMC Canada sales Q3 2019
  • GM Mexico sales Q3 2019
  • GM China sales Q3 2019
    • Chevrolet China Q3 3019 sales
    • Buick China Q3 2019 sales
    • Cadillac China Q3 2019 sales
  • GM Brazil sales Q3 2019
  • GM South Korea sales Q3 2019

About The Numbers

  • All percent change figures compared to GMC Sierra Q3 2018 sales
  • In the United States, there were 76 selling days in Q3 2019 and 76 selling days in Q3 2018
  • GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
    • GMC Sierra Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500HD and variants
      • Chevrolet Silverado 3500HD and variants
    • Chevrolet Silverado Chassis Cab
  • Ford F-Series sales include:
    • Ford F-150 and variants
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants

About GMC Sierra

GMC Sierra Photos

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GMC Sierra Sales Jumped 29 Percent In Q3 2019 - GM Authority
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