General Motors’ GMC and Cadillac brands have topped a customer satisfaction survey for after sales service in the United Arab Emirates.
The J.D. Power 2019 UAE Customer Service Index Study surveyed 3,877 vehicle owners who purchased a new car in the last five years. Based on the study, GMC has the highest customer satisfaction in the UAE for after sales service, while Cadillac is the highest for luxury brands.
Additionally, the study found that customers who are most satisfied with their after sales service are 67% more likely to buy their car from the same dealership. GM Middle East says this “speaks to General Motors’ strong repeat customer business.”
“We operate an exceptionally strong dealer network across the region and collaborate closely to deliver the best service we can to our customers,” said John Roth, President and Managing Director of General Motors Africa and Middle East.
The two major GM dealers in the UAE, Bin Hamoodah and Al Ghandi Auto, have also been recognized by GM for their efforts in customer satisfaction.
“The longstanding partnerships we have in the Emirates with Bin Hamoodah and Al Ghandi Auto
are a vital aspect of the study’s positive results,” added Roth. “There is always room to grow, and this study by J.D. Power will serve as a benchmark to always set the standard in customer care.”
GM Middle East recently launched the new 2019 Chevrolet Silverado and 2019 GMC Sierra in the country, vehicles that it hopes will continue its recent string of business success.
“Our year-on-year success is in no small part due to our loyal and growing regional customer base which we keep at the heart of our business, and so being able to offer to them through the Silverado Trail Boss and RST trims exclusively available for the Middle East makes us very excited,”Chevrolet Middle East brand boss Ahmed Soudodi said in April.
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